Make Your Mark! Marketing

Whether you’re planning an event and are interested to secure funding from sponsors, or considering an opportunity that’s been presented to you, sponsorships can be an important component that complements your overall marketing plan.

• Drive sales - access to a niche audience can be a hook to drive sales.
• Heighten visibility - media exposure that provides publicity opportunities.
• Showcase product attributes - call attention to product benefits.
• Shape consumer attitudes - your brand will be identified with a lifestyle emulated by the event’s target audience, thus affecting attitudes towards your company/product.
• Differentiate product from competitors - a competitive selling advantage due to category exclusivity can be used as a platform for creating customer relationships.
• Communicate commitment to a particular lifestyle - tailor a specific message to small, targeted segments, creating niche marketing where maximum ROI can be achieved.
• Business-to-business marketing - build relationships and incentify retailers or dealers with whom you want to have an impact that will bring you long-term gains.
• Entertain clients - Many companies provide sponsorship when they have the opportunity to spend time with important customers and solidify business relationships.
• Merchandising opportunities - build a campaign that can be utilized at point of sale to create excitement and a competitive edge.
• Combat larger ad budgets of competitors - allows smaller companies to compete with the leaders in their industry.

• Analyzing opportunities and assigning realistic monetary amounts
• Preparing professional sponsorship sales packages
• Compiling lists of appropriate potential sponsors to approach
• Meeting with companies to present the sponsorship opportunities
• Negotiating and finalizing sponsorship agreements
• Implementing a successful venture that's a win/win for both your company and the companies you're working with